Using Tech to Improve Life Sciences Qual

In this Quirks article, Charu Gupta, Senior Director of Marketing at InCrowd, discusses the use of technology to improve responses and response rates in qualitative research within the life sciences industry. The full article is quoted below or can be read on...

PM360: ATUs Aren’t Enough—It’s Time to Go Automated

The role of the traditional ATU in a modern-market researcher’s arsenal is changing, and coming under scrutiny. In this PM360 article, Caleb Costa, Chief Commerical Officer at InCrowd, discusses the evolving role of ATUs (Awareness, Trial, Use) as a tool for tracking...