Watch InCrowd’s CEO, Dan Fitzgerald, and Senior Vice President of Marketing, Meghan Oates-Zalesky, present findings from Wave 2 of InCrowd’s Patient Tracking Report. Originally presented at DTC Perspectives virtual event in May, 2020.
Building Better Benchmarks
What does good look like? If you're a pharma market researcher or marketer, you've probably come to rely on industry benchmarks to judge success and guide your team. But have you ever stopped to think about those benchmarks? How should they be calculated? Are you...
