What does good look like? If you’re a pharma market researcher or marketer, you’ve probably come to rely on industry benchmarks to judge success and guide your team. But have you ever stopped to think about those benchmarks? How should they be calculated? Are you using them in the right way? Could you get more out of them?
Our latest webinar hosted by Chris Mamrosh, Vice President of Research Methodology & Strategy, and Nicholas Robinson, Associate Director of Technology and Research Support, explores these questions and more.
We examine:
- When—and when not to—use benchmarks
- How best to calculate benchmarks
- Ways in which benchmarks can frame an analysis
- Examples of benchmarks in action
Watch the video to unlock the secrets to building better benchmarks today.
