Introducing Amy Lathrop

InCrowd is excited to introduce Amy Lathrop, the new Director, Insights for select clients in the East Coast region. Amy joins us with more than fifteen years of experience in the life science industry including qualitative and quantitative research, forecasting, and corporate strategy.

Amy joined InCrowd from Avant Health where she successfully led a team tasked with establishing corporate standards for research methodologies.

Amy Lathrop
Amy Lathrop

Prior to Avant Health, Amy founded Growth Strategy Consultants, a boutique consulting firm where she acted as the primary researcher and managed more than twenty international project teams. There, she created go-to-market strategies and action plans for clients in the pharmaceutical industry.

Amy received an international MBA from the Moore School of Business and a Bachelor of Arts degree in the Biological Basis of Behavior from the University of Pennsylvania. She has also served as a board member and treasurer for the Gibraltar-American Chamber of Commerce and a public health specialist in the Peace Corps.

When asked what she would do if she won the lottery, Amy said she “would form a non-profit and return to volunteer work, with a focus on increasing healthcare access domestically and internationally.”

A force for positive change in healthcare with an extensive background in primary market research, Amy is a woman after our own hearts whom we proudly welcome to our Client Success team.

To learn more about Amy, connect with her on LinkedIn.

Keep up with the latest market research news, trends and research from InCrowd