Resources

Pharma Phorum: 3 Ways to Get Closer to Real-Time Tracking Survey Results
By Charu Gupta

New technologies are upending how pharma researchers conduct tracking studies like ATUs. They are managing to pull off much faster turnaround times without sacrificing quality, writes InCrowd Vice President of Marketing Meg Oates-Zalesky in the March issue of Pharma Phorum magazine.

In her column, “Tracking Studies: Moving With the Times,” Meg writes:

The ATU can become a real-time instrument, delivering completed wave results in a day or two, instead of one to three months — time that allows teams to capture the market moment swiftly.

Researchers should think about taking these following steps to get more effective tracking studies:

  1. Sample smarter

    The bulk of time that goes into manually setting up any ATU involves sampling (as much as 80% of the time!). Automated sampling saves critical time on setting up reliable crowds and excluding people who have already participated.

  2. Ask ad hoc questions for real-time reactions

    Think about how separate or modular questions added to waves can help you understand market events. Find solutions that give you the flexibility to fold in a new question to gain a near-instant pulse of what’s going on respondents’ minds.

  3. Bring focus to the research
    Don’t ask too many questions and get back more data than you know what to do with. Rather, use real-time survey solutions to narrow questions to core concerns and receive more effective results in the end.

Read Full Article

Related Resources

Employee Spotlight: Mili Bhatia

Employee Spotlight: Mili Bhatia

Mili is the SVP of Client Services at Survey Healthcare Global, the client research side of OpinionSite. Get to know more about her below! What do you love about working in the life science industry? I love that part of what we do impacts healthcare, with the ultimate...

read more
Pride and Visibility: Perspective from a New Grad RN

Pride and Visibility: Perspective from a New Grad RN

This is the first Pride Month that I am ringing in as a registered nurse, and while I have been out and proud for 13 years or so, I’m experiencing a renewed connection to the importance of celebrating my community. As the corporate rainbows unfurled, we heard the...

read more