How Post-Launch Tracking Helps You Make Faster Decisions

There is always so much excitement and anxiety when a first-in-class drug launches into a new market. Will it meet sales forecasts? Is the marketing message right? How will we know when to fine tune or course correct—or make even more drastic changes?

Those were the questions one Incrowd client used the MicroTracker to help them answer. They setup frequent and real time pulses of their market immediately following launch. Read our case study to find out what happened.

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