Resources
With prescription drug costs top-of-mind for many if not most prescribers, it is imperative for pharma companies to understand which price points physicians are comfortable with.
This case study explains how one major pharma company used microsurveys and quick, micro market research methodology to understand how prescribers would react to two different first-use coupon prices.
Promotional Effectiveness Case Study Imagine how your promotional effectiveness tracking research would be enhanced with access to more than 750 unique oncologists/specialists each month. You’d collect higher quality responses (with tighter recruitment windows) from...
A well-known, established blockbuster brand at a top-10 pharma company needed a better solution for tracking its highly competitive market. Their traditional, data-heavy, time-consuming, and expensive ATU wasn't meeting their needs. Learn how Essentials, InCrowd's...
Looking for fast attendee feedback following your next conference? Learn how InCrowd helped one pharmaceutical company track data shared at last year's Annual Meeting of the European Society for Medical Oncology (ESMO 2022) in just 72 hours. The company sought to:...