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How MicroSurveys Help Conduct First-Use Coupon Price Testing

With prescription drug costs top-of-mind for many if not most prescribers, it is imperative for pharma companies to understand which price points physicians are comfortable with.

This case study explains how one major pharma company used microsurveys and quick, micro market research methodology to understand how prescribers would react to two different first-use coupon prices.

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