Healthcare Professionals’ Preferences on Survey Taking
By Meghan Oates-Zalesky

As part of InCrowd’s continued effort to improve respondent experience, we recently asked our Crowd of healthcare professionals (HCPs) about their survey taking preferences. Here are some of the insights we learned. 

When asked about their motivations for participating in surveys, respondents shared that they liked the ease of making money applying their expertise to interesting work. Comments from HCPs included:

  • “The surveys allow me to help other nurses and healthcare professionals create better health care outcomes and environments,” noted a registered nurse.
  • “I like to see what the survey questions are because sometimes they prompt me to research and learn about new topics. Also, it is rewarding, so that is fun,” a physician provided.

HCPs value brevity, speed, and notifications. Nearly two-thirds of physicians (64%) recently surveyed prefer surveys that are short and fast, while 30% of physicians also prefer those for which they can get alerted via text message to complete. These are the top considerations for non-physicians as well reported by 42% and 26%, respectively. 

InCrowd’s internal observations regarding respondent survey fatigue also support the data reflecting a desire by HCPs for short and fast surveys. Brief surveys mitigate survey fatigue and the triggers that come with short attention spans. InCrowd’s data shows survey fatigue typically starts to occur after five minutes of survey taking but becomes quite pronounced after 15 minutes.

In an open-ended question regarding comparative platform benefits, respondents also mention that they appreciate a respectable honorarium, (again) short surveys, a smooth user experience, and variable educational topics. Some shared:

  • Easy to use links, text message notifications allow prompt chance of participation,” observed a physician. 
  • “…shorter [surveys] …can be done between patients or in between patients or on the go,” a physician pointed out.

Top considerations for all respondents when deciding to participate in a survey include device compatibility (93%)honoraria offered (92%), and length (84%), while non-physicians also are driven by their opinion having an impact (80%).

Knowing HCPs’ preferences for survey taking is vital to InCrowd’s ability to maintain an engaged our Crowd of healthcare expert who share their input quickly and in a thoughtful and focused manner. As such, InCrowd regularly seeks feedback from our Crowd regarding perceptions, opinions, sentiments, and preferences as they relate to survey user experience, barriers to participation, research topics, as well as their time constraints, work environments, and changing needs, among other queries.

This survey was conducted on July 31, 2019 and included 506 InCrowd HCPs, among them 73% physicians from a variety of specialties and 27% non-physicians from various healthcare roles (including registered nurses, pharmacy staff, nurse practitioners, and dentists to name a few).

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