Resources

From Observer to Influencer: The Power of #MedTwitter
By Jessica Gold, MD MS

When someone first suggested I break away from my private twitter and make a professional account, my thoughts went something like this:

But, I am already doing things that are outside traditional academia, do I want to make that WORSE?
But, I want to follow celebrities and E! News!
But, I am a psychiatry trainee, do I need my patients to know THAT much about me?
But, self-promotion makes me squirm, and makes me look arrogant!
But, “Dr. Jessi” is boring…who would want to follow her?

As my thoughts spiraled and I thought of the many reasons not to start an account, I kept coming back to the idea that to really be a doctor/writer, people needed to want to read what I wrote. If no one saw it, was I actually helping anyone? To change the mental health narrative, I had to be a human with a presence in the world. Ironically, in today’s day and age, that presence is a digital one. 

And so, @drjessigold was born.

It was not love at first tweet. For a very long time (years?), I was horrible at it. I was so concerned with keeping my “personal” and “professional” selves separated, even keeping both of my twitter accounts for that reason, that I barely included myself at all in my professional tweets. I would just send out a link to one of my articles: no caption, no explanation, no…me. 

But then, like any good medical trainee, I started to watch the experts. These experts, some of whom I am now lucky to call mentors and friends, were good at Twitter because they were themselves, not because they hid it. 

Let’s take the fantastic Esther Choo (@choo_ek) as an example. I was first connected to Esther because I was curating this collection of essays written by women in medicine about their experiences with harassment and inequity for the Huffington Post. We’d never met, but I was lucky to have her write one of the pieces. This was right before that viral tweet in August 2017 that launched Esther’s twitter into the #medtwitter stratosphere, and I was there at the right time to watch, learn, and bear witness. 

With her feed, she educated me on intersectionality and gender equity as it intersected with healthcare, politics, and day-to-day life. She also followed, amplified, and replied to me. Not only did I learn so much from just watching her, her “validation” of me helped others “see” me and grew my network and my voice. I learned not to hide myself, especially my feminism, but instead to embrace it. 

I also recognized the real power of social media: connection, community, and advocacy. I have been able to use my voice for mental health and trauma survivors. I have been able to learn coping tips, share and laugh at old college pictures with colleagues, and even get feedback from my followers. Without twitter, I would never have written my piece in TIME with @meganranney, whom I have never met in person. Yes, seriously. There would be no Dr. Jen Gunter (@DrJenGunter) teaching me how to fight misinformation and take down trolls (“because I am THE expert.”)  There would also be no TIME’S UP Healthcare or #thisisourlane. 

It may have taken longer than necessary, but in the end, I deleted my private twitter account. There is just one me out there now- professional, but way too into gifs- and I am really ok with it.

Jessi Gold, MD MS

Assistant Professor of Psychiatry, Washington University in St Louis

Dr. Jessi Gold is a guest writer for InCrowd. She was recently named one of the 20 Top Physician Social Media Influencers by Medscape. You can read more about her on her website: drjessigold.com.

Related Resources

See the MM&M article about RSV tracking

See the MM&M article about RSV tracking

“Coming so early in the flu and respiratory illness season, and before the holidays, the data suggests it may be a very challenging winter. We will continue to track the voice of clinicians as an important barometer for U.S. healthcare resources,” Daniel S....

read more
HCP Perspective on Amazon Care

HCP Perspective on Amazon Care

In September InCrowd surveyed attending physicians, nurses, medical residents and fellows on their thoughts about Amazon Care.  Amazon Care was first launched in 2019 with the hopes of providing 24/7 telehealth services and in-person care to customers in the US....

read more
Employee Spotlight: Molly Simpson

Employee Spotlight: Molly Simpson

What is your role within InCrowd? Marketing Director, InCrowd, Inc. What interested you when deciding to join InCrowd? I've worked for InCrowd for almost nine years so it's been a long time since I thought about this. I remember being really excited about the new...

read more