What is your role within InCrowd?
I’m the Chief Marketing Officer for Apollo, overseeing Apollo, InCrowd, and SHG B2B marketing. My responsibility—and that of my team—is to elevate Apollo, InCrowd, and SHG’s brands in the market, while ensuring a consistent message and market presence for each brand. My team and I highlight customer value, drive lead generation, support sales, and stimulate client utilization of both commercial solutions, as well as demonstrate InCrowd and SHG’s combined value through Apollo Advantage initiatives. Additionally, as a member of the Apollo Leadership Team, I contribute to major debates conducted, and decisions made at the executive level.
What interested you when deciding to join InCrowd?
I’d been in healthcare most of my career but not specifically pharma or market research. I was first drawn to InCrowd inspired by the impact its work had on creating life-changing therapies. Trying to help customers do that in a more efficient and effective way really appealed to my desire to have a purpose in my work. I joined in 2015 and have never looked back. I marvel at what our clients do and the hope and relief they provide to patients struggling with difficult—sometimes life threatening—conditions. Being able to be a part of that process and helping to improve it makes my day-to-day not seem like work.
What is the best part of your job?
I love when I see my teammates figure out a better way to do something than how we’ve done it in the past. I also love when our Client Services Team shares stories about our clients and how the work we’ve done for them has impacted their products and patients.
What is a fun fact, hidden talent, or hobbies you enjoy?
I recently started horseback riding again after decades away from the sport. In June I fell while riding and broke five ribs in eight places, puncturing my left lung. That didn’t stop me, and in July I bought a horse!