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The Changing Dynamic between Pharma & Healthcare Professionals

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A Follow-Up

In 2021 an InCrowd study healthcare professionals (HCPs) believed a hybrid approach to pharma communication would dominate post pandemic.

2 years later, with increases in digital communications do the findings hold?

Learn more in our follow-up report where we cover:

  • What communication channels and content HCPs prefer
  • Whether hybrid still the preferred approach
  • How nurse practitioners and physician’s assistants compare in terms of their omnichannel consumption

Download the report today!

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