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Five Ways to Improve MedTech DTC Patient Engagement

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US Patient & Physician Perspectives

For this year’s DTC National Conference, InCrowd wanted to demonstrate the ways in which diabetic patients perceive DTC ads for medical devices designed to help treat their condition. We also examined how treating physicians—Endocrinologists and Primary Care Physicians (PCPs)—consider these ads and the influence they have over patients. Explore our findings in a new report where we share what we learned and recommend five ways to improve diabetes device ads based on our research.

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