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The Real Winner is the Life Science Industry, Where Vital Insights Are Achieved Faster, And the Pace of Medical Innovation Can Accelerate
BOSTON, April 22, 2015 — As every form of digital interaction goes mobile, InCrowd, provider of on-demand answers from validated experts, announced that as a result of the widespread use of its mobile microsurveys among the life sciences industry, the company has just issued the 500,000th answer. The milestone is notable since InCrowd’s mobile microsurvey format delivers an average of 7 questions per survey that take 2-5 minutes for respondents to complete, as suitable for mobile devices – in contrast typical surveys with 20 to 30 questions that require 3x or 4x more time for the respondent to complete.
With 78% of US population owning a mobile devices in 20131 and global mobile penetration at 90%2, InCrowd’s milestone on the adoption of its on-demand methodology further reflects transformation of the market research industry where long lead-time projects several times a year are giving way to a more agile, do-it-yourself (DIY) approach that captures insights on demand via mobile formats, and enables faster daily business decision making.
“InCrowd is the best platform and program for answering surveys,” said a physician who is among the over 1.8 million verified members of InCrowd’s “Crowd.” “I stopped completing other surveys that cannot be done on a mobile device or with an app.” Another physician related that “with
InCrowd, the questions are very direct and to the point. I feel my answers mean more here.”
InCrowd was first to market in 2011 with a real-time data offering that combined self-service real time technology, access to a large Crowd of verified healthcare professionals, and deep life science expertise. Combining methodological rigor with a friendly, easy to use mobile interface, InCrowd’s average microsurvey requests and receives an average of 50 respondents per survey, delivering full results in less than 8 hours. The approach’s speed and simplicity has fundamentally changed the industry by providing professional quality data in situations where it was previously impossible to get timely market information.
Today, InCrowd has 18 of the top 20 pharmaceutical firms as customers and has just finished its most successful quarter in company history with a record number of answers delivered to clients. Through its powerful mobile microsurvey methodology and analytics engine, InCrowd enables clients to reach 1.8M healthcare professionals on-demand throughout the United States and around the globe in 20 languages.
“In just four years since we issued our first answer for customers, we’ve crossed a major threshold and so has our industry,” said Janet Kosloff, CEO and co-founder of InCrowd. “We’re committed to further innovation in making life science market insights even easier to achieve and more meaningfully delivered.”
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