Commended by judges as a “well-designed, tech-enabled market research solution” that is “impressively fast” at an “affordable price point”
WATERTOWN MA April 27, 2023—InCrowd, a leading provider of real-time global data and insights to the healthcare and life science industries and an Apollo Intelligence
(Apollo) brand, said its InCrowd Essentials syndicated market research solution for the life sciences was named the winner of a Bronze Stevie® Award in the Health & Pharmaceuticals – Product category of The 21st Annual American Business Awards® today.
InCrowd Essentials represents a new kind of “packaged” syndicated research solution for today’s brand management challenges. Essentials delivers ongoing, real-time access to the market-performance metrics that brand teams require, through a platform that’s designed to also integrate timely, event-driven research when the need arises.
With Essentials, brand managers can quickly respond to problems and seize opportunities related to healthcare professional (HCP) product awareness, perceptions, prescribing, and promotional activities. By optionally tapping into InCrowd’s micro-research offering, firms can quickly conduct follow-on research with Essentials’ respondents and others to understand nuances that arise from Essentials’ insights.
Stevie’s program judges commended InCrowd Essentials for its “real-time responses” and its “focus on brand-health metrics and the ability to quickly respond to market changes.” One judge remarked that “compared to a typical ATU report, an Essentials’ product report is impressively fast, available three weeks earlier,” at a fraction of the price.
“We’re honored that the Stevie judges recognized InCrowd’s commitment to innovation as we bring tech-enablement to life sciences market insights,” said Meghan Oates-Zalesky, CMO at Apollo Intelligence, parent company to InCrowd. “Our clients need transformative solutions to thrive in today’s highly competitive product sectors. By bringing our speed-to-insight and global access to syndicated market tracking, we’re giving our clients the visibility and time to stay ahead of their dynamic markets.”
The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations—public and private, for-profit, and non-profit, large, and small.
More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Thought Leader of the Year, and App of the Year, among others.
Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Tuesday, June 13.
“It is very gratifying for us to be able to recognize the achievements of such a wide variety of organizations, teams, and individuals in the 21st ABAs, and we look forward to bringing them together in New York on June 13 to celebrate with them,” said Maggie Miller, president of the Stevie Awards.
Details about The American Business Awards and the list of 2023 Stevie winners are available at www.StevieAwards.com/ABA.
Chief Marketing Officer for Apollo Intelligence
Mary Kae Marinac
PR Representative for Apollo Intelligence