This alliance also provides more complete, nuanced research as new drugs and other products are brought to market via InCrowd’s products. The collaboration has created an opportunity for both PMG and its members to earn additional income by joining InCrowd’s “Crowd” of healthcare professionals and sharing their much-needed expertise.
InCrowd was founded by two women, Janet Kosloff and Diane Hayes, looking to innovate the traditional market research industry. InCrowd performs market research for 19 of the top 20 pharmaceutical companies in the world. Similarly, PMG was founded by two women, Dr. Hala Sabry and Dr. Dina Seif, looking to create a platform where other women physicians can share information and exchange expertise in a collaborative fashion.
“This partnership creates a wonderful synergy for a couple of reasons,” said Danielle Schroth, Director of Crowd Development at InCrowd. “PMG shares our innovative values, and women doctors who are also mothers provide an important point of view that’s often overlooked in the male dominated healthcare industry.”