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Are ATUs Enough For Today’s Outcomes-Focused Markets?

The role of the traditional ATU in a modern-market researcher’s arsenal is changing, and coming under scrutiny. Nearly 80% of market researchers work with brands in highly competitive markets. Thus, the biggest obstacle is the ability to quickly understand changing market dynamics–something ATUs can’t address.

Our white paper examines the scope of the problems facing the ATU today, and presents new ways of addressing these difficulties.

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The Future of Faster, Automated Qual Research is Here

The Future of Faster, Automated Qual Research is Here

The average qual project, whether traditional or virtual, takes anywhere from 8 to 12 weeks. Now you can enable frequent dialogue with busy medical experts, especially when you need insights quickly. Download our White Paper to learn how our MicroQual platform lets...

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