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December 21, 2016
InCrowd MicroTracker Named “Best in Show” in Fierce Technology Innovation Award Category; Lauded for Helping Drive Biotech, Pharma Industry Transformation as MicroTracker Cuts Deployment Time by at least 75%, Helps Firms Respond Faster to Dynamic Markets
BOSTON, MA December 21, 2016—InCrowd, a provider of real-time market intelligence to the life sciences and healthcare firms, announced that its MicroTracker solution won the Best of Show Award as the Best Technological Innovation of 2016 among all entrants to the Fierce Innovation Awards: Life Sciences Edition Program. Produced by the publisher of FierceBiotech and FiercePharma, the Best of Show winners recognize the top entries among all submissions that demonstrate the ability to save money, engage patients, or revolutionize the industry.
“We’re thrilled that an esteemed panel of judges recognized our newest market insights solution for being as revolutionary and impactful as our clients have found it to be,” said Janet Kosloff, CEO and co-founder of InCrowd. “Looming patent expirations and heightened competition are forcing biotech and pharma companies to rethink longstanding work processes and dramatically improve their efficiency. We’re proud to apply technology to speed time-to-business insights—helping the life science industry to deliver much needed treatments to the market sooner.”
InCrowd MicroTracker is the industry’s first automated approach to augmenting Awareness, Trial, and Usage (ATU) studies and other longitudinal brand perception analyses that cost life science firms hundreds of millions of dollars annually, yet require significant manual effort and time to complete under the traditional market research process. By applying technology such as APIs, mobile access, survey automation, and real-time reporting, MicroTracker allows researchers to obtain invaluable perceptions among prescribers, buyers, and healthcare stakeholders, as well as to track the competition—75% faster. In minutes researchers can set up their tracking agendas for the entire year, saving dozens of hours every quarter on deployment and wave-over-wave reporting. With MicroTracker organizations can respond faster to dynamic markets, and deliver results with speed, ease, and flexibility.
Other Best of Show winners in the 2016 Fierce Innovation Awards: Life Sciences Edition include: Covance, Best Outsourcing Partner for its Xcellerate® Trial Design; and Recursion Pharmaceuticals, Best New Product or Service, for its Computationally Intelligent Phenotypic Screening Platform. Awards were presented during a live webinar today.
InCrowd Media Contacts
Vice President of Marketing
Mary Kae Marinac
PR Representative for InCrowd
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