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August 8, 2016
Study Points to Embrace of Big Data Analytics and New Technologies,
Yet Three Significant Barriers to Success Underscore the Challenges of a New Era
BOSTON, MA August 4, 2016—At a time when technology is driving profound change in market research practices across all industries, the life science market research community is embracing a tech-savvy focus and seeking even more technology innovation, according to new survey by InCrowd, a provider of real-time market intelligence to life sciences and healthcare firms.
The 2016 Life Science Market Research—State of the Market Report takes the pulse of over 100 pharmaceutical and life science market research executives on their attitudes toward emerging research approaches, investments, desired innovations, and challenges. The report spotlights where organizations are investing today, and major barriers to success in using market research to help meet heightened competition and cope with time-strapped primary research respondents.
“The sector has always been somewhat slow to adopt new market research technology, until now,” said Janet Kosloff, CEO and co-founder of InCrowd, who has over 20 years of expertise in life science market research. “The report is a critical first sign that this community agrees that new market research approaches can deliver faster, data-driven business decisions, and they’re investing accordingly.”
The report shows that:
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