Case Study

How the Right Tracking Design Can Help Quickly Identify Competitive Threats

A competitor has released a new drug onto the market and you’re worried about how its going to affect your market share. You need information quickly so you can understand the scope of the problem. But traditional market research is going to take months. By then, your brand could be in a downward spiral leaving you with few options to change direction.

See how the InCrowd MicroTracker allowed one client to quickly identify and define a threat posed by a competitor’s introduction of a new drug into their market.





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