Online, on-demand market research connecting you to the right healthcare stakeholders.
With prescription drug costs top-of-mind for many if not most prescribers, it is imperative for pharma companies to understand which price points physicians are comfortable with.
This case study explains how one major pharma company used microsurveys and quick, micro market research methodology to understand how prescribers would react to two different first-use coupon prices.
We’d love to show you how physician answers are collected quickly, exceed traditional market research standards, and provide actionable insights.
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