Case Study

How MicroSurveys Help Conduct First-Use Coupon Price Testing

With prescription drug costs top-of-mind for many if not most prescribers, it is imperative for pharma companies to understand which price points physicians are comfortable with.

This case study explains how one major pharma company used microsurveys and quick, micro market research methodology to understand how prescribers would react to two different first-use coupon prices.

    InCrowd uses the information you provide to us to contact you about our relevant insights, products, and services. You may opt out of communications at any time via the unsubscribe link at the bottom of any email or by sending an email withdrawing your consent to Send Email. For more information, please review our Privacy Policy.
  • This field is for validation purposes and should be left unchanged.