Online, on-demand market research connecting you to the right healthcare stakeholders.
The typical healthcare brand spends nearly $2.5 million a year on a variety of tracking market research studies. The list ranges from Awareness, Trial, and Usage (ATU) research on attitudes and perceptions to tracking, adoption and penetration studies. And this doesn’t include the time you spend collecting and analyzing the data. The typical compromise to lower this annual spend is fewer waves and fewer respondents—and fewer insights.
Every few weeks, you emerge dazed and confused from yet another powerpoint presentation with hundreds of slides wondering what was the takeaway, what was the actionable insight? And you decide to wait for the next round to give you what you need. This is the periodic ATU or landscape study—the stuff you are expected to conduct day in and day out and that takes up a large chunk of your time and annual budget, whether you like it or not.
If you find yourself questioning the value and efficacy of this style of research, you are not alone. Market researchers and brand managers across industries are starting to wonder: is there a better, more affordable way?
In recent years, many new, agile market research technologies and approaches have come into the market to make brand marketers rethink the traditional tracking research and how to balance it against shrinking budgets.
Here are four new strategies your toolkit should include if you want to gain efficiencies, get real time flow of information, and quickly and automatically analyze results:
4 New Strategies for Every Market Researchers Toolkit:
It’s been noted that only 1 percent on social media are content creators, 10 percent actively post, comment, or share this content, and the rest silently read and absorb. But when you mine the related networks, shared interests, and common influences of all these social players, you begin to harvest invaluable market research details of the entire 100 percent—previously unknown insights for each of your target audiences.
As technology begins to disrupt market research, there are fewer and fewer reasons to spend thousands of dollars on focus groups and lengthy, sporadic surveys when there are so many new approaches to help you find and reach your audience at a fraction of the cost.
We’d love to show you how physician answers are collected quickly, exceed traditional market research standards, and provide actionable insights.
Our sales team is standing by to help you customize the right program for your business.