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February 28, 2017
BOSTON, MA February 27, 2017 – InCrowd, a provider of real-time market intelligence to the life sciences and healthcare firms, announced that its InCrowd MicroTracker market insights solution won a silver Stevie® Award as an innovative new marketing solution in the 11th annual Stevie Awards for Sales & Customer Service.
InCrowd MicroTracker is the first automated approach to life science tracking studies, often called Awareness, Trial and Usage (ATU) studies, where brand perceptions by healthcare prescribers and consumers are longitudinally assessed and monitored over time. Built on InCrowd’s micro research platform, MicroTracker brings efficiencies from automated sampling, data integration, and visualization – technology often found in other sectors – for the first time to life sciences market research. It allows researchers to respond faster to dynamic markets and deliver results with speed, ease, and flexibility. By streamlining the traditional process for tracking studies, MicroTracker has cut tracking study time by at least 75%. Now, researchers can set up year-long tracking agendas in minutes can and spend more time on what matters, while delivering time-savings and competitive advantages.
“We’re thrilled at the recognition that winning a Stevie award represents from among so many top-caliber marketing solutions in a variety of industries,” said Janet Kosloff, CEO and co-founder, InCrowd. “InCrowd’s MicroTracker is a powerful combination of abstract automation and concrete domain knowledge specific to healthcare market research. The results it delivers are more than simply saving – ultimately we’re helping our industry to speed the delivery of much needed new treatments to market.”
The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals. More than 2,300 nominations from organizations of all sizes and in virtually every industry were evaluated in this year’s competition, an increase of 10% over 2016. Over 75 members of several specialized judging committees determined the Gold, Silver and Bronze Stevie Award placements from among the Finalists during final judging earlier this month. Finalists were determined by another 77 judges. The awards were presented during a gala banquet on Friday, February 24 at Caesars Palace in Las Vegas, Nevada. More than 650 executives from around the world attended.
Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at www.StevieAwards.com/sales.
About The Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
Sponsors and supporters of the 11th annual Stevie Awards for Sales & Customer Service include Sales Partnerships, Inc. and ValueSelling Associates, Inc.
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